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Latest in Marketing and Promotion

EXCLUSIVE: Graff Unveils New Brand Campaign, Launches Logo and Monogram

The high jewelry house is evolving its communications strategy to reach a younger and more diverse clientele.

True Religion Names Kristen D’Arcy as Chief Marketing Officer

The veteran of PacSun, American Eagle Outfitters and Ralph Lauren rounds out the brand's senior leadership in…

Jessica Schaefer’s Bevel Acquired by Jeffrey Herzog’s Avenue Z

Schaefer, who founded the company in 2017 after leading communications for Steve Cohen's Point72 Asset…

TikTok Sets Up Warehousing to Advance Social Shopping Plans

The social network is partnering with third-party logistics fulfillment service providers to set up…

Longtime Puma Exec Adam Petrick Is Exiting as Company Moves Marketing Group to Germany

Puma is reorganizing its marketing division.

EXCLUSIVE: Kering Launches Corporate Communications and Event Strategy

To mark its 10th anniversary, the company will launch a corporate ad campaign, book and film, as well as host…

Equinox to Partner With High-end Brands With New Circle Program

StockX, Bezel and Oura are among the launch partners, with fashion brands to come in the future.

One of Germany’s Biggest Newspapers to Collaborate With Indie Fashion Mag

The Frankfurter Allgemeine newspaper is working with Achtung magazine on a split issue of its monthly…

Nike Is Tops in First Quarter Media Value

Launchmetrics' quarter ranking of sportswear brands showed Adidas in second place, followed by New Balance.

The Effect of ‘Cold’ Images on Consumers

Researchers in Japan found that products depicted in cold settings were perceived as new and innovative.

TikTok’s Live Shopping Pilot Attempts to Make Sellers’ Lives Easier

The controversial social media sensation partnered with Cymbio, a solution that helps brands sell on multiple…

Listrak Benchmark Report Reveals What It Takes to Engage Shoppers

The report described transactional marketing messages as "table stakes."

True Religion Launches Customer Loyalty Program

True Fam was developed with input from its community of loyal shoppers.

FN CEO Summit 2023: New Speakers Revealed for Major Miami Event

Speakers include Nordstrom's Pete Nordstrom, Under Armour's Kevin Plank and Tommy Hilfiger.

Express, Trader Joe’s Top List of Most Loved Brands

Engagement Labs' annual ranking also included many beauty brands.